There’s a lot of people claiming to have the “secret” to getting customers to buy. The truth is, there’s not really a secret to it at all. Instead, we encourage anyone trying to sell a product online to simply slow down, think about the core fundamentals of why people buy, and apply those time-tested principles to their eCommerce funnel.

Access our free guide to CRO and we’ll take you through the whole process, step by step. Enter your email below to get started.

Free Guide: What makes people buy… and then buy again?

The three pillars of selling online

This is a book with one goal— helping you increase sales. In writing it, we wanted to create something that any store owner can use, refer to, and keep open beside them as they work on their conversion rates. Each chapter focuses on a different fundamental of eCommerce, so no matter what you’re struggling with, you can quickly flip to the correct page and get the answers you need.

Content is Still King

You’ve heard this before. You know it’s true. Often, conversion rates suffer because of bland copywriting, images that don’t speak to the user, or product pages that simply fall flat. Learn what to look for and how to increase your sales simply by upgrading your content.

Don’t Ignore UX

Great design is a good first step. But these days, users expect more from your store. Provide these eCommerce-savvy customers with a mindblowing user experience, and they’re yours for life. We’ll show you how.

Make Marketing Meaningful

Meaningful marketing isn’t the same ad, to the same people, with the same message, over and over again. Instead, learn to drive higher conversion rates by taking a customer-centric approach, inviting them into your world, and providing more value than they ever expected.

“But who has the time?”

You’re busy. You have campaigns to manage, teams to lead, and products to sell. That’s why this guide is short, actionable, and easy to jump in and out of as you work.

+20
Total Pages

45min
 Read Time

Over
2000+ Downloads

Says this guy.

You’re in good hands here. Before sitting down to write this eBook, Richard Emanuel spent almost a decade in eCommerce. The ideas in this book are the result of years working in the industry, everything he’s learned building two eCommerce marketing agencies, and all the mistakes educational opportunities he’s bumped into along the way.

Education Background

Harvard University

I am completed master degree
from Harvard university since 2020

Since 2020

New York University

I am completed master degree
from Harvard university since 2018

Since 2018

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You won’t build a better brand, sell more product, or reach more customers by simply thinking about it. Enter your email now, get your free eBook, and start using our techniques and tactics to immediately begin improving your store’s CRO. 
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